“For example, sales records show that bananas with Pantone color 13-0858 (otherwise known as Vibrant Yellow) are less likely to sell than bananas with Pantone color 12-0752 (also called Buttercup), which is one grade warmer, visually, and seems to imply a riper, fresher fruit.”
—How Whole Foods “Primes” you to shop
September 2011
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Help Authentic Jobs raise 600,000 Ethiopian birr for charity: water. →
authenticjobs.tumblr.com
Last year you helped us raise $21,386 for charity: water to celebrate our 5th birthday. This year we hope you’ll help us raise even more.
For their 6th birthday the target is an ambitious ብር600,000 Ethiopian birr (~$35,000 or ~£22,000).
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“That’s just one of several examples where the mere illusion of control seems to satisfy us. Plenty of placebo buttons give the same false impression. That “close door” button on elevators? It won’t work unless you’re a fireman or an elevator operator with special access to the system. The rest of the time, in deference to various building codes, it’s deactivated, according to engineers at Otis Elevator.”
—Do elevator manufacturers purposefully provide a door close button that doesn’t actually work?
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